Bengal Brothers

Amara Communications launched Bengal Brothers to Hong Kong's media and KOLs in the summer of 2021. 

The click and mortar concept marked the beginning of a new era of hospitality, with fast casual dining regaining popularity with a renewed focus on quality.

For the first time, Bengal Brothers brings India’s famous kati rolls and first- class bowls to Hong Kong from an unassuming yet exceptionally designed shop on Johnston Road, Wan Chai.

Inspired by the bustling street-side eateries that are the daily pitstops of hungry office-wallahs, aunties, businessmen and babus looking for a quick bite on the go, the click and mortar concept offers a new genre of Indian cuisine for take-away or quick dining on the go.

During our engagement with Bengal Brothers, Amara Communications achieved a media impression of almost 300 million and a social media impression of almost 10 million.