Courvoisier Cognac
Amara Communications was appointed by Jebsen Wines to relaunch Courvoisier Cognac, the world's most-awarded cognac house. We were tasked with redefining the cognac category to the media and to tastemakers with a fresh new look that embodies the French spirit of joie de vivre.
Through a series of global events, the brand’s objective was to re-educate trade and consumers by showcasing the spirit’s versatility with innovative, light, sessionable cocktails. To mark the occasion in Hong Kong, the legacy brand hosted an exuberant but intimate brand-unveiling pop-up on Lyndhurst Terrace, serving up a multisensory cognac experience.
Amara Communications was responsible for inviting essential luxury lifestyle and F&B media to attend as well as a dynamic crowd of youthful KOLs pushing social media coverage over two sessions.
Amara communications achieved 102 pieces of social media coverage with a reach of 1.2 million.