XUÂN

Amara Communications was appointed to launch modern Vietnamese restaurant, XUÂN in the heart of Wan Chai, in July 2020. XUÂN was created in honour of unconventional and forward-thinking 18th century Vietnamese poet, Hô Xuân Huong. Through regular radio, online and print interviews, Amara Communications has established XUÂN as one of the ‘Best Vietnamese Restaurants’ in Hong Kong. 

Hong Kong Living declared Chef John as ‘Chef of the Year’ in 2020. XUÂN also featured in Time Out Hong Kong’s Best 50 Restaurants and continues to receive fond mentions as one of the best restaurant openings in recent years.

In 2022, Amara Communications was tasked with launching a second XUÂN restaurant, this time on the other side of the harbour.

Amara Communications is XUÂN’s dedicated PR agency and handles all media and KOL communications on behalf of the brand, continuing to build and maintain its brand reputation.